Marginal Revolution: Do we have too much choice?

Marginal Revolution: Do we have too much choice?: "Will customers trust businesses to select for them? If too much choice alienates you, won't the store put the high-margin items on the front table right before your eyes? Maybe so, but competition across firms should limit such mark-ups. And if the mark-up gets too high, people will cope. Schwarz himself notes: A small-town resident who visits Manhattan is overwhelmed by all that is going on. A New Yorker, thoroughly adapted to the city�s hyperstimulation, is oblivious to it."